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Website Mechanics offers a complete line of services to create any marketing
piece. Below is an overview of the stages of the production process of
a website, video or multimedia project.
CONSULTING
An experienced marketing consultant will meet
with you and your staff and analyze your strengths and weaknesses. They
will determine how to optimize your current marketing items (brochure,
website, etc.) and help decide if any additional items also fit into your
plan.
PROJECT PLANNING
At the start of any successful project is a good
plan. Project developers will meet with you to determine the best way
to present important information to your audience. Project planning is
actually the longest stage of the complete development process! During
the creation of the plan our developers will analyze your current materials
and determine your production needs while keeping your budget in mind.
At this stage, the scope of your project is realized and a cost estimate
is generated.
DESIGN & PRODUCTION
Once you approve the plan, our team goes to work.
Graphic designers will create an overall theme for the project including
the look and feel to be used throughout. Photography and videography crews
will capture the elements needed to create the message. Editors and Authoring
personnel will assemble the elements into a functional work.
FINAL CLIENT APPROVAL
You will be constantly involved at all stages
of the project and remain informed of the overall project status, after
all this is your project. When it comes time for final approval on the
project, you will be given a "proof" copy to review at your
convenience. We will then meet with you to get your feedback and make
any modifications within the scope of the project plan, while avoiding
"Scope Creep".
REPLICATION
In all cases, except for websites, copies for
distribution must be created. Because of we purchase in bulk from 3rd
party replicators, we are able to pass these savings to our clients. Prices
constantly change as the cost of producing CD and DVD media continue to
drop. Please call for the latest pricing information.
DISTRIBUTION
During the planning stages, we determing the best
method for getting your project to your intended audience. Usual means
for distributing media include direct mail, trade shows, sales meetings,
point of purchase displays, and in the case of websites - search engine
listings and links on other sites.
TRACKING / TRENDING
An important part of any marketing plan is deciding
which stategies are working best. In order to provide the best return
on your marketing investment we devise means of tracking the success of
your project.
Scope Creep Statement - We will do everything
necessary to ensure that your expectations are met and project is completed
as outlined in the project plan. Once the project is started it is very
easy to see how small additions can be made to a project to increase it's
usefullness. These small additions will quickly compound and cause the
project to increse in size or scope. This is called "Scope Creep."
With this in mind, be aware that any additions to the project at this
stage (outside of the project plan) will involve additional costs. We
will gladly incorporate any ideas for the inclusion of additional items
or information into your project, and before starting any additions will
submit a quote for your approval.
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